Summer is a time sizzling hot property and focussing on the best buyer.
As summer gets under way, schools break up and families depart on annual holidays, many agents assume that the market will be quieter. Although this may traditionally have been the case, having the right attitude really gets results.
Those looking for property during the hotter months tend to be more serious. At Coast and Country these buyers are identified and maximum effort is directed to matching them with the right new homes. Those looking to sell can attract buyers by tapping into these quality buyers. The partners at Coast and Country believe that many agents rest on their laurel during July and August leading to poor results. In order to maintain their position and the top selling office in TQ12 for all of 2010, according to independent market researchers Vizzihomes, Coast and Country do the opposite, and this is delivering excellent results. Coast and Country are maintaining high levels of instructions on and a large register of quality properties, this combined with their extensive newspaper advertising and Internet marketing ensures that the maximum number of real buyers are in touch with them.
The partners in the firm believe that if things are potentially a little quieter a flight to quality occurs. Vendors instruct agents that do more and these instructions attract the highest quality buyers. The result is an increased differential between market leaders and those follow.
